sexta-feira, 4 de novembro de 2011

Shopping by phone at South Korea's virtual grocery



BBC: Online shopping is nothing new, especially in plugged-in South Korea. But one company says it’s going further. It’s testing out a virtual supermarket in a public place.

At Seolleung underground station in Seoul, there’s a row of brightly lit billboards along the platform, with hundreds of pictures of food and drink – everything from fruit and milk to instant noodles and pet food.

No time to shop?

He says young Koreans increasingly rely on smartphones to take "