The Brightest side of Life: social media

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sábado, 5 de novembro de 2011

Find the best

FindTheBest is an unbiased, data-driven comparison engine. The search engine organizes and presents data in a consumer-friendly format so that you can make quick and informed decisions based on what’s important to you. What Kayak does for travel, FindTheBest does for the thousands of other decisions in your life.

Traditional search is a great hammer but sometimes you need a wrench. Currently search can find any piece of information across hundreds of billions of Web pages, but when you need to make a decision – whether it’s choosing the right college or selecting the best financial advisor – you need information structured in an easily comparable format. FindTheBest does exactly that and helps you compare apples-to-apples data, side-by-side, on a wide variety of products and services.

quinta-feira, 3 de novembro de 2011

SEO more efficient that social media and PPC says the 2011 State of Digital Marketing Report

Interesting results comming from the 2011 State of Digital Marketing Report, which was compiled by Webmarketing123, a California-based online marketing agency. The company surveyed more than 500 U.S. online marketers in August and September; about two-thirds of all respondents identified themselves as B2B marketers.

Whether B2B or B2C, both groups of marketers agree that SEO has the biggest impact on lead generation. 57 percent of B2B marketers credit SEO as their primary source of generating leads, while 41 percent of B2C marketers said the same thing.

The survey asked a number of budget-related questions, including one about which channels get the majority of the marketers’ budgets. On the B2B side, one-third indicated that SEO gets the majority of their budget. But on the B2C side, more than 42 percent say that PPC gets the majority of their budget — about double the number of B2C marketers who said SEO is their top budget allocation.

Overall, 60 percent of respondents said they plan to increase their budget for social media marketing in 2012; 53 percent plan to increase their budget for SEO and 40 percent will increase their PPC budget.

Those increases in social media spending are likely field by another couple statistics from the survey: 68 percent say they’ve generated leads from either Facebook, Twitter or LinkedIn, while 55 percent have closed deals from social media leads.

Download the report here!

VenueRank - Social Store front rating

People are using mobile devices to share their experiences at your storefronts with friends. Venuelabs captures those customer experiences by location and transforms it into actionable local intelligence.

The development of VenueRank is in direct response to customer demand. With the tremendous consumer adoption of location-based services, brands that are tuning into all of these “customer signals” have consistently asked for our advice about how to interpret the overwhelming amount per location data.

VenueRank takes into consideration a wide array of location-based dimensions, including:

Reach. How well is a storefront represented across the spectrum of services.
Engagement. The frequency and levels of customer engagement at the storefront level.
Community. The size and influence of a storefront’s community across the different services.

Customer Happiness. The sentiment of customers at the storefront.

Not only will VenueRank provide an at-a-glance view of these things, but our users will also be able to track how this score changes over time, in addition to looking at the average score across storefronts, regions, as well as across the brand as a whole. Actually, we think this is just the beginning of enabling some very powerful use cases that we know our customers care about.

Amazing offers loaded to your credit cards.

Womply gives you offers to local merchants that match your spending habits. You redeem them effortlessly using just your credit or debit card.

It is a great idea with loads of potencial growth. To keep watching. Womply’s “Efortless Offers” is a new offers platform that links local merchants’ discounts to all major credit and debit cards, including Visa, MasterCard, American Express and Discover. Live now in the D.C. area, with plans to roll out to five additional markets by early January, the service feels like a daily deal site for consumers, but works like targeted advertising for local merchants.

The key differences between Womply and something like Groupon are that the offers are personalized for the consumers and are directed towards specific audiences. They don’t require a certain number of buyers in order to “tip,” and there are no coupons to print.

quarta-feira, 2 de novembro de 2011

Apple employee got fired after posting a comment on facebook

According to the blog 9to5mac, an apple employee got fired after posting a comment on facebook. As said:
Apple likes to maintain tight control over its image and that extends to any outwardly-facing public social network, especially Facebook.

Sure, the Cupertino firm maintains its own Facebook pages and Twitter channels, basically outlets to spread news about new iTunes content, product updates, support documents, etc. in a tightly controlled manner. But If you thought each Apple employees is his or her own person and entitled to express opinion about the brand, you’re in for a surprise: Tweet/post/blog negatively about Apple and you’ll get fired. Period.

One employee in the UK went on to berate Apple “privately on Facebook”, arguing the posts were not public. ifoAppleStore.com has the story of an Apple employee named Crisp who appealed to the UK labor after being fired for “gross misconduct”: As analyzed on the People Management Web site by attorney Jamie Hamnett of the law firm Addleshaw Goddard LLP, a key element of the tribunal’s decision was that Apple, “made it absolutely plain throughout the induction process that commentary on Apple products, or critical remarks about the brand, were strictly prohibited.” Hammett noted that the tribunal took into account that such comments “would be particularly damaging for Apple as image is so central to its success.” Therefore, “Apple successfully argued that it was justified and proportionate to limit this right (of posting) in order to protect its commercial reputation against potentially damaging posts.”