Interactive Vogue Print Ads

You’ve probably seen an ad like this before… Say, the AXA Interactive Print Ad from late last year. Combining motion and sound with the background of a great print ad is still pretty rarely seen, but again, here is a great example of it working a treat, created by BBDO in Brazil.

It’s a simple combination that delivers a great experience for readers. Sure, it’s not completely seamless, but it’s adding another dimension for an audience that actually wants to interact with the brand or product. It’s also a great way to measure the performance of the ad. What do you think?

Microsoft - vision of the future

Here is the latest instalment in Microsoft’s ongoing “Future Vision” series of videos… This time, depicting how technology will increase productivity in your life.

The video takes us on a highly futuristic journey, but one that is somewhat believable at the rate technology is progressing, still, I’m thinking this level of super digital world is a good 20+ years off… What do you guys think? Predictions? And will the world ever actually be like this?

Is Microsoft going to get it right this time?

Startups documentary

Ctrl+Alt+Compete is a new documentary that takes a revealing look at the startup and emerging business scene through the eyes of 5 founders and their teams and tells a story of the passion, fortitude and insanity that is bringing a startup to life. We'll follow these visionaries as they face the challenges and obstacles of making their vision a reality alongside the insights and analysis of seasoned, industry watchers and tech sector pioneers.

Here are the contacts to follow this project:

http://www.ctrl-alt-compete.com
http://twitter.com/CtrlAltCompete

If You've Never Failed - You Haven't Tried