The Brightest side of Life: Augmented reality

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quarta-feira, 21 de dezembro de 2011

American Express Talking Tag

Got a partner that plays pranks? A colleague that cries wolf? A friend that's naughty? A sibling that's nice? Just add an American Express Talking Tag to their gift and it will sprout lips, clear its throat and give them the seasoned greeting they deserve. Go to http://talkingtags.com.au/ to try it out.

quarta-feira, 9 de novembro de 2011

Starbucks: Augmented Reality Xmas Cups

Starbucks are about to release a new app to activate unique Augmented Reality experiences triggered by their famous red xmas cups. The idea is to find, activate and share all 5 special xmas characters that appear randomly on the red cups.

The new app also happens to showcase special offers and provides an eGifting facility. While this might not be ground breaking AR, it will bring a huge mainstream following, so I’m really looking forward to seeing how many people download the app and trigger the AR experiences… It has the potential to clear the path for all sorts of future AR campaigns if this can get some solid traction!

sexta-feira, 4 de novembro de 2011

Interactive Vogue Print Ads

You’ve probably seen an ad like this before… Say, the AXA Interactive Print Ad from late last year. Combining motion and sound with the background of a great print ad is still pretty rarely seen, but again, here is a great example of it working a treat, created by BBDO in Brazil.

It’s a simple combination that delivers a great experience for readers. Sure, it’s not completely seamless, but it’s adding another dimension for an audience that actually wants to interact with the brand or product. It’s also a great way to measure the performance of the ad. What do you think?