A study into TV viewing habits in the UK has found a massive growth in what’s known as 'media stacking', with more than three quarters (76%) of viewers surfing the Web on their laptops, or using their mobile phones and tablets whilst simultaneously consuming their favourite TV shows.
The 2011 Social TV Trends Report was commissioned by PR and social media agency Diffusion, and carried out by research company YouGov, focusing on 2,025 online consumers in the UK.
Whilst 18-34 year olds are the most prolific commentators (68%), the study found that 18-24 year-olds are the most prone to media-stacking in general, with 96% confessing to 'media multi-tasking', but 63% of those aged over 55 admitted to doing so as well.
