This is a pretty interesting social play from Olla Condoms in Brazil, and while I probably wouldn’t recommend a campaign like it for any brand, I think the idea is kinda neat at the very core.
Targeting young guys, Olla Condoms set about creating hundreds and hundreds of fake Facebook profiles, setup with the names of the targeted guys, with the addition of “Jr” and a baby photo… They then set about “friend requesting” those guys from the fake profiles, hoping to create some interesting reactions and raise awareness at the same time. Created by Age Isobar Sao Paulo.
It’s a shame that the fake Facebook profiles didn’t take the story to the next level, I think a single, straight sell kinda missed the mark, but I’d love to hear your thoughts?
quarta-feira, 30 de novembro de 2011
terça-feira, 29 de novembro de 2011
Mint parking tickets
Pull in to parking garage, grab ticket, stick ticket in mouth until parking spot located. Sound familiar?
Getting the taste of ink and paper out of your mouth can prove tricky, but Wrigley’s has found a way to avoid it all together. (Other than not sticking the germy paper in your mouth in the first place.) To promote its line of Extra Professional, the gum company added a layer of mint to parking tickets at a car park in Germany. The results? Minty fresh.
segunda-feira, 28 de novembro de 2011
Google Street View stop motion animation
Google Street View stop motion animation short made as a personal project by director Tom Jenkins.
Story: A lonely desk toy longs for escape from the dark confines of the office, so he takes a cross country road trip to the Pacific Coast in the only way he can – using a toy car and Google Maps Street View.
Music by the wonderfull Cinematic Orchestra (cinematicorchestra.com) and the track is Arrival of the Birds - please buy the fantastic album: itunes.apple.com/gb/album/the-crimson-wing-mystery-flamingos/id297787201
All screen imagery was animated - there are no screen replacements.
Produced, animated, filmed, lit, edited & graded by Tom Jenkins (theoryfilms.co.uk /facebook.com/theoryfilms - !NEW MAKING OF PICS ON FB PAGE! / @thetheoryUK /twitter.com/#!/thetheoryUK).
Shot using Canon 5d MkII, Dragonframe Stop Motion software and customised slider.
Interactive Print Ad is - MURAT
This Interactive Print Ad is designed for a smartphone to be placed into the position of a hand, loading a rich mobile site that allows users to flick between various bracelets and rings positioned on the virtual hand.
From there, readers can find out more information about each piece and then locate their nearest store, complete with maps. Pretty cool. And great to see print innovation.
Great interactive smiley
http://www.vernissage.tv | Fühlometer (Feel-o-meter) is an interactive art installation that shows the mood of a city by displaying it in the form of a monumental Smiley. The system allows to read emotions out of random people's faces. The faces are analyzed by sophisticated software (contributed by the Fraunhofer Institut). The obtained mood data are then stored on a server and processed by the smiley to visualize the emotions in real-time.
The system has been developed as joint project by the artists Julius von Bismarck, Benjamin Maus, and Richard Wilhelmer.
Apple vs Samsung
Apple vs Samsung
It’s the Samsung Galaxy S II taking it to stereotypical Apple fans, playing on all the disappointments of the iPhone 4s launch. What I really love about this, is that Samsung has been brave enough to have a crack, and with almost 3 million views so far, it’s not a bad effort… What did you think?
segunda-feira, 21 de novembro de 2011
The official Muppets Facebook page
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The official Muppets Facebook page has more than 1.1 million fans and individual characters like Kermit, Miss Piggy, Gonzo and Animal have their own fan pages and campaigns. The Facebook pages have been well-utilized to spread informational and video content.
Ultimat Vodka: Social Life Audit Facebook App
Here’s a Facebook app that analyses your actual social life rather than your online social life. Polish vodka brand Ultimat (No, that’s not a typo!) worked with developer StinkDigital to create The Social Life Audit. Once you allow access the app aggregates a vast amount of your details to create an infographic style audit of your social life, including use of photos and check-ins. It then takes this info and calculates a score based on categories including gender ratio, average mood, and social status updates. Users can then share and compare their results with their social network, the app also features a leaderboard of nationwide top scorers.
As long as you can get past being told that you have “failed the social life audit” then this app is pretty interesting. Try it out here and see if your social life is up to scratch. Nice find Alicia!
Augmented Reality Billboard
Things are heating up in the Times Square visual overload arena! This time with a new Disney Parks Augmented Reality Billboard experience that spans across Times Square. Disney have taken over the entire American Eagle Outfitters digital billboard set and then across the road have installed the Augmented Reality experience featuring all of their popular characters.
FT86 Fastest painted website
Now this is pretty cool. This ‘making of’ video shows how Toyota have created a painted website that streams in real time. The site will be live until 26th November and you can interact with the site and see real time results. If you ‘Like’ or ‘Tweet’ you can see the site light up. Check it out and explore the different sections, including YouTube videos and a Facebook game ‘Social Network Racer’. This is a great way to get your audience to engage with your brand through an innovative idea and a good mix of content for them to consume.
quinta-feira, 17 de novembro de 2011
PayPal and Facebook infrastructure have now merged
“The PayPal and Facebook infrastructure have now merged,” PayPal’s Anuj Nayar says. “This is another way to personalize the act of giving money.”
While there are several ways to pay with PayPal via Facebook (Payvment comes to mind), this is the first app to enable peer-to-peer payments via Facebook and PayPal. And because it’s a peer-to-peer transaction, there is no transaction fee, though PayPal’s regular limits and international fees still apply.
“Sending money, person to person, is free,” PayPal Senior Product Marketing Manager JB Coutinho said. “If it’s funded by a PayPal balance or linked to a bank account, it’s free.”
And while the primary aspect of the Send Money app is its enablement of transactions across the world’s largest social network, the ecard aspect is being emphasized as well. PayPal was quick to point out that more than 500 million ecards are sent every year, and that’s why PayPal is offering dozens of choices for everything from birthdays to congratulations.
Mercedes-Benz: Escape the Map
Mercedes-Benz: Escape the Map
Em um esforço para atrair um público mais jovem a Mercedes-Benz lançou na Europa uma campanha interativa que convida as pessoas a irem atrás de uma jovem mulher chamada Marie (@girlinmap, #escapethemap), que se encontra presa em um Mercedes C 63 AMBG Coupé no Google Streetview. A ideia é boa. A gente fica sempre curioso [...]
Real-Time Data: You’re Doing It Wrong [VIDEO]
Real-Time Data: You're Doing It Wrong [VIDEO]
When it comes to predicting the future, Chartbeat’s CEO Tony Haile thinks you’re awful. At the Mashable Media Summit, Haile spoke about t…
quarta-feira, 16 de novembro de 2011
The Retooling of Retailing: How social networks are changing the consumer/retailer relationship
The loot.
Last weekend, however, compelled by early onset Christmas spirit and a Klout perk Macy’s gift card, I found myself circling the lot with the rest of the parking lot sharks. Before I headed in, I checked-in on Four Square, only to discover that Macy’s was also offering a “special” (i.e. additional discounts) to anyone checked-in. With very little effort, I had earned myself significant savings – and Macy’s planted a little love seed in my heart. As I stood in line waiting to checkout, I began thinking about how technology and social connectivity are not only influencing, but changing, the retail landscape.
I stumbled across this timely article on Monday. The author suggests that “Connectivity has shifted the balance of power to individual shoppers. The traditional ways that retailers and merchants reach out to users and how they expect them to discover, shop and pay are getting disrupted by mobile and social. And that's forcing companies to react.”
The article goes on to explain that almost half of all shoppers are coming to stores armed with smartphones, altering the ways we relate to and interact with retailers. Not only does the technology in our pockets give us instant access to product ratings and reviews, it gives us the ability to shop for a better deal with the click of a button – and decide whether that better deal is worth driving across town for.
The ways in which consumers are learning about products and services are shifting as well. In contrast to the days when people made decisions perusing store shelves and aisles, today we’re arming ourselves with information – and so much more – by turning to our social networks. Jack Dorsey, co-founder of Twitter and Square says consumers are learning about products through social connections on Twitter, by following their passions and interests.
When I reflect on several of my own recent purchases, it rings true. After my iPhone shattered, I went on the hunt for an indestructible case by throwing a question out to my Twitter followers. The name “Otterbox” was quickly Tweeted back by many. When I decided to invest in iPhone insurance, my social network (and their glowing recommendations) directed me to a company called SquareTrade. In these instances, my social network wasn’t just influential in my purchase, it was integral.
So what does the future of consumer/retailer relationships look like? John Donohoe, CEO of eBay, says he expects more changes in the next three years in commerce than in the last 15.
As to be expected, Word of Mouth will continue to be an increasingly influential force when it comes to decision-making about which companies to support, which products to buy and where and how customers will spend their dollars.
The fact is that with mobile and social, consumers are much more savvy. They are equipped with the latest information and the latest prices whenever and wherever they go shopping. And with social channels, they are swayed by and discover products through their friends, not through ads.
How have you noticed retailers and service providers adapting to the increasing influence of social networks and Word of Mouth?
Measuring Social Media ROI: 3 Things to Consider
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
What’s the ROI of social media? That’s the million-dollar question that every marketer and brand manager would like to answer — and yet, we still can’t do it.
Earlier this year, a study reported that 74% of CMOs predicted that 2011 would be the year that social efforts were finally tied to hard ROI. And here we are, nearing the end of 2011, still not certain how to uniformly measure the economic benefits of using social media.
Instead, social media ROI is a mystery to most marketers, and the pros who are measuring it all have their own theories and practices. But there isn’t a one-stop tool that solves the problem of how to understand and calculate social media ROI. How then, are marketers supposed to measure campaign success?
Hal Thomas, a content manager at BFG Communications, recently spoke about how to approach the fuzzy world of social media ROI during his presentation at Geekend Roadshow, a technology-focused portion of theDMA2011 conference.
Instead of presenting a formula or product for how to solve for social media ROI, Thomas introduced three thoughts about how to approach social media ROI. Read on to hear his thoughts and add your own voice to the conversation in the comments below.
1. Social Media is the Vehicle, Not the Destination
“We often approach social media like it’s the destination rather than the vehicle,” says Thomas. Marketers often want to “be on Twitter,” but don’t consider that it’s actually a communications tool and that consistent action must be taken to engage a following.
Thomas compared measuring social media ROI to the task of calculating the ROI of a business card. Conference attendees rack up hundreds of business cards, but how do you calculate the ROI of all of the business cards that you hand out at a conference?
Like a Facebook fan or Twitter follower, a business card merely represents potential — so, you can’t accurately measure the ROI of a business card, just as you can’t measure the value of a Facebook fan, says Thomas.
This concept shouldn’t seem new, though, because traditional marketing — such as email marketing and telemarketing — runs by these rules, Thomas explained. Marketers don’t ask, “What’s the ROI of this email newsletter?” Instead, they ask, “What’s the conversion rate for our email campaign?” And telemarketers don’t ask, “What’s the ROI of a phone call?” They ask, “What’s the conversion rate of our sales calls?”
Social media should be treated the same way. “You can’t just ask, ‘What’s the ROI of social media?” Thomas says. “You have to ask, ‘What’s the ROI of specific activities that we engage in via social media?’”
Thomas noted, “[Social media] is not the stopping place. It’s the starting place. [Marketers] have to take action on their prospects — [they] have to take their fans and turn them from passive fans to transacting customers.”
2. Listen and Apply Learnings to Every Department
Thomas advised brands to listen to the conversations generated via their social channels and learn how those discussions can benefit every department in the organization.
Thomas also gave a great example revolving around a celebrity chef whose Facebook Page had accumulated more than 1 million fans — each time the chef posted on Facebook, his posts generated an average of 2,000 Likes and 600 comments. The chef came to Thomas asking if these numbers were “good.”
Pure numbers don’t say much, though. A more interesting finding, Thomas explained, would be to compare interaction levels on each post to find that the chef’s followers respond in higher volume when he posts about chicken recipes and much lower volumes when he posts about fish recipes. This data, if tracked over time, could be handy information for deciding what types of recipes to include in the chef’s next book, for instance. In this example, it would make sense to include more chicken recipes and less fish recipes. This should translate to a more successful book, and it further extends the usefulness of social media measurement beyond the sales and marketing departments.
3. Performance Metrics Are Media Agnostic
When measuring social media success, a business must first understand how social media is being used within the organization. It is important to understand which departments are using social media and then measure success based on performance metrics that are relevant to each of those departments.
Measuring the amount of or growth in Facebook fans and Twitter followers isn’t going to cut it. Instead, brands should be measuring effectiveness the same way they measure success in offline activities.
“It doesn’t matter whether you have a billboard, a magazine ad, an online banner ad or a social media channel. Impressions are impressions,” said Thomas. And that extends to all kinds of key performance indicators.
Sales teams run on specific metrics, while customer service departments operate on an entirely different system. Each department’s success measurements for social media should be based on their specific goals and metrics.
Brave | Novo Filme da Disney/Pixar
Brave | Novo Filme da Disney/Pixar
Mesmo sem o (full) trailer oficial, prometido para hoje no iTunes Movie Trailers, novas imagens de Brave já foram divulgadas. Brave revive tempos ancestrais, histórias de batalhas épicas e lendas míticas que passaram de geração para geração nas montanhosas e misteriosas Terras Altas da Escócia.
IKEA: Catch the Swedish Light
IKEA: Catch the Swedish Light
A IKEA da Bélgica criou uma ação para gerar buzz em torno de seus móveis. Criou um jogo interativo no YouTube destacando sua herança sueca e celebrando o solstício de verão. O jogo consistia de 48 vídeos do YouTube com produtos IKEA e uma dança em torno deles, com todo o típico ritual sueco (os [...]
terça-feira, 15 de novembro de 2011
Sports Illustrated Gets Into TV With HBO Documentary Series
Sports Illustrated Gets Into TV With HBO Documentary Series
When we spent a week in Sports Illustrated‘s offices in July, Mark Ford, president of Time Inc. Sports Group spoke of the magazine’s ambitions to reach sports fans through all the devices they use to consume sports content, including TV. Those ambitions have been realized, suggests a joint announcement from HBO, Sports Illustrated and Endgame Entertainment released Tuesday.
The three groups have partnered to develop Sport in America: Our Defining Stories, a documentary series that will air on HBO in 2013. The series will explore how sport has shaped American culture and will be backed by editorial extensions on Sports Illustrated‘s print and digital properties, as well as social media integrations with HBO’s and SI‘s platforms. Terry McDonell, Group Editor of the Time Inc. Sports Group (pictured), joins HBO’s Rick Bernstein, Endgame Entertainment’s James D. Stern and Adam Del Deo, and Playground’s Colin Callender as executive producers.
From now until the series premiere, fans are being directed to sportsinamerica.com, where they can record and upload videos about their favorite sports memories. Some of those submissions will be selected for inclusion in the series.
This marks SI‘s first major foray into TV, having produced a number of Swimsuit-themed specials with various partners, including DirectTV, Turner and NBC, in the past.
YouTube Campaign Seeks to Spark New Conversation About Immigration Reform [EXCLUSIVE]
YouTube Campaign Seeks to Spark New Conversation About Immigration Reform
Jose Vargas, the journalist famous for outing himself as an illegal U.S. immigrant in The New York Times, and his organization.
Skype Turns Happy Birthday Facebook Posts Into Sing-Alongs With Your Favorite Bands
Skype Turns Happy Birthday Facebook Posts Into Sing-Alongs With Your Favorite Bands
Skype wants to make saying “happy birthday” on Facebook more interesting than a generic wall post. The company is launching a Faceboosk app.
What Do You Dream About?
Today’s guest post if from our friend and Kindred Spirit Hugh Weber. I love this powerful and simple message. Today feels like a great day to do a little dreaming. Thanks for sharing with us Hugh!
I’ve found that sometimes the world speaks with a still, small voice in the midst of earthquakes, fires and wind. Other times it speaks through sidewalk chalk and simple questions.
I’m been thinking a lot about “possibility” lately and how little of it there seems to be in business, education, government, parenting, and the world at large. Perhaps it’s the sheer abundance of information in our world, but we’ve stopped dreaming.
We’ve become remarkably efficient, strategic and “connected,” but we’ve lost our ability to imagine "what if" and what else might be possible. Our solutions, communications, and innovations are largely warmed up leftovers and recycled clichés void of passion, purpose, perspective…and ultimately possibility.
It was in this frame of mind that I wandered the streets of Chicago last week. It was in this context that I literally walked into the question that I had been needing to ask myself and everyone around me.
What do you dream about?
I dream about learning to play the standards on an accordion like my grandfather once did.
I dream about standing in the shadows of the Eiffel Tower with my wife on her first visit to Paris.
I dream about the look in my daughter’s eyes when she finds her first real obsession (whether that’s Presidents, princesses or Bieber.)
I also dream about growing a region of creative leaders that commit to solving the challenges of their communities.
I dream about working with a very specific team of creatives who have committed themselves to movements, people, and love.
I dream about guiding an organization focused on people who have nothing and creating something that lasts.
I dream about inspiring a movement that renews a culture of possibility among our communities, colleges, candidates, creative leaders and children.
It’s amazing how much bigger and richer the world gets when you take just five minutes to answer a simple question. Now it’s your turn.
BlackBerry London: Leaked Image of First BBX OS Phone Appears
BlackBerry London: Leaked Image of First BBX OS Phone Appears
Is this the first smartphone running BBX, the new BlackBerry operating system RIM unveiled last month? It is, according to both The Verge.
RIM Announces BlackBerry Bold 9790 and Curve 9380
RIM Announces BlackBerry Bold 9790 and Curve 9380
RIM has announced two new BlackBerry smartphones, both sporting BlackBerry OS 7 – the Bold 9790 and Curve 9380.
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